"If we want to change things, we must see in every difficulty an opportunity to innovate."
A graduate of the University of Lausanne (SSP 2010), he obtained his Master’s degree in Sports Management in 2010.
Julien Hess was the General Manager of the Freeride World Tour from 2016 to 2019 and co-founded the Verbier E-Bike Festival, which has already been a huge success despite an edition under COVID.
Julien is also co-founder of Tracy.ai, a development startup specializing in battery and GPS data processing for e-bikes (via AI / machine learning). An example of a concrete application: the optimization of e-bike sharing systems, both at the operational level and for the user experience. Julien enjoys being involved in various projects related to the development of e-bike mobility.