John Elbing

Start-up coach, business and marketing strategy

Born in the US, raised in Switzerland, John is a structured extrovert and fluent in English and French. John has an MS in Computer Science, an MBA in Finance and several certifications.

He has worked in software development, digital marketing, project and change management, and has launched two startups. He has coached over a hundred startups and companies.

He has built an extensive toolkit to help prepare your company for the future, including design thinking, innovation management, business storytelling, workshop design and facilitation, and pitch coaching.

In addition to Standpoint, he coaches startups for Innosuisse, Fongit, HES-SO, UNIL, Platinn and teaches entrepreneurship, business models, social media marketing and digital transformation for Singa, the Haute Ecole de Gestion, Innosuisse, Crea and other organisations.