Alex Osterwalder
Company Strategyzer
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Search by faculty Faculté des hautes études commerciales

Alex Osterwalder


"Don’t waste time writing business plans. Get out of the building. Test and adapt your idea until customers really care and you figured out a viable business model."

Alex Osterwalder, founder & CEO of Strategyzer, is one of the world’s most influential strategy and innovation experts. A leading author, entrepreneur, and in-demand spealer, his work has changed the way established companies do business and how new ventures get started.

Ranked no. 4 of the top 50 management thinkers worldwide and a visiting professor at IMD, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.

Strategyzer provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

His books include the international bestseller Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams.

Discover Strategyzer here.