Associated professor of marketing @HEC Lausanne
Prior to joining IESE in 2016 Isabelle Engeler was completing my postdoctoral research at New York University’s Stern School of Business and the University of St. Gallen.
Over the last several years, I have led many consulting projects for various consumer goods, governmental, or service industries in the US and Europe on issues including price strategy, behavioral pricing and framing, marketing strategy, positioning, or customer satisfaction measurement. Prior to joining the graduate program, I worked in the marketing department of Longines S.A., a Swiss watch company, and in the online trading industry with E-sider.com (TradeDirect).
