As part of his management studies at HEC Lausanne, Robin von Känel went on an exchange to Montreal. There he met Renaud Margairaz, also a HEC alumnus, with whom he founded the Éminence agency to help companies put people back at the heart of their communication strategy. Their credo: a more human communication is not only more ethical, it is also more efficient.

Back in Switzerland, Robin noticed that their conviction was shared by many managers. It is therefore natural that he and Renaud founded Ricochets in 2018 to pursue their mission in Switzerland.

Five years later, it is a success. The two branches of the agency continue to grow steadily and have become the French-speaking leaders in employee ambassador program creation consulting.

Motivated by the desire to take part in the entrepreneurial effort in the French-speaking part of Switzerland, Robin also collaborates over the years with various projects such as the creation of a group of young consultants in Innovation (A-lab), the creation of a water sports event (Yadlo) and the development of the Accelerator of an international group of entrepreneurs in the French-speaking part of Switzerland (EO).