John Elbing coach UCreate3

John Elbing

Startup coach, business and marketing strategy

Born in the US, raised in Switzerland, John is a structured extrovert, and fluently bilingual in English and French. John has an MS in Computer Science, an MBA in Finance and several certifications.

He has worked in software development, digital marketing, project and change management, and has launched two startups. He has coached over 100 startups and companies.

He has built an extensive toolbox to help prepare your company for the future, such as design thinking, innovation management, business storytelling, workshop design and facilitation, and pitch coaching.

In addition to Standpoint, he coaches startups for Innosuisse, Fongit, HES-SO, UNIL, Platinn and teaches entrepreneurship, business models, social media marketing and digital transformation for Singa, the University of Applied Sciences, Innosuisse, Crea and other organisations.